Paola Peretti
Date of Birth
June 6th 1974
Nationality
Italian
Personal Status
Married, two kids (6 years old twins)
Telephone No’s
Mobile +39-334-7510791
Personal email address
hello@paolaperetti.com
paola.peretti@iulm.it
PROFESSIONAL PROFILE
Results-focused, goal-oriented individual seeking career advancement within a dynamic organization that will benefit from the following unique qualifications:
- Drive, resourcefulness and ability to thrive in challenging business environments
- Decisiveness and sound judgment in formulating complex decisions
- Flexibility, determination and ability to manage start-up and complex projects
- Proven ability to consistently meet and exceed company’s expectations
- Dedication to professional development and career growth through continuing education
- Main activities successfully implemented: corporate communication, digital marketing, marketing plan realization and execution, PR program, brand management, internet marketing, media planning, marketing research, budgeting and forecasting, team coordination and supervision.
- Multilingual: Fluent in English, French and Spanish (Italian mother tongue)
WORK EXPERIENCE
Mar. 2011-Present Digital Marketing & Communication Consultant
PhD student on Corporate Communication at IULM University, Milan
Research project focused on: how to integrate retail stores and e-commerce by managing new communication approach, processes and tools.
May 2010-Feb. 2011, FLEISHMAN-HILLARD - One of the world’s leading strategic communications firms, it is a part of the Omnicom Group Inc. (NYSE: OMC) and it’s the only digital, integrated and global reality on the marketplace.
SENIOR VICE PRESIDENT
Responsibilities: digital strategist & new business development.
Main clients I brought to the company, for digital marketing and communication projects, following customers: 3M (B2B and B2C), Nestle Professional (B2B), Rocca/Damiani Group (B2C), Firmenich (B2B).
Sept. 2008-Apr. 2010, NATUZZI GROUP – Worldwide leader in the Furniture Industry - Milan, Italy
CHIEF CORPORATE COMMUNICATION OFFICER
Responsibilities: develop and manage two divisions: corporate communication, plus special projects (digital marketing). Reporting directly to Group CEO/President; 5 direct reports. Corporate Communication activities: media relations, press office, PR program, development of new corporate identity, events and sponsorships, product placement activities, corporate web site.“Think Bold Team” means develop innovative ideas on channels, areas and products, which are useful to expand Natuzzi Group business. As the Think Bold Leader – in particular – I’m in charge of developing projects such as:
- Events: with the aim of studying and creating innovative ways to participate in well known worlds events. (Project London Olympic Games 2012, Expo Shanghai 2010)
- Culture: this refers to the concept of changing the Natuzzi Group “culture” following the “Wikinomics” guidelines. Implementation of a WIKI newsletter to be used as an internal organ and direct responsibility on this tool. Development of a WIKI platform which will be actively used by all employees and then will be open also towards external stakeholders.
- Corporate Image: directly linked to the implementation of a Digital Marketing program. Deployment of a plan for all internet sites of the Natuzzi Group.
- Business Development: focus on projects that have a direct impact on the Company’s results
Oct-Dec 2007, ALBERTO CULVER – Multi-national manufacturer and marketer of hair and skin beauty care products led by its global brands: Alberto VO5, St. Ives, TRESemme and Nexxus -Chicago, U.S.
DIGITAL MARKETING PROJECT (Internship part of my Master of Science in Integrated Marketing Communications – Jan.2007/May 2008)
Strategic Planning for Tresemme’s sponsorship of “Project Runway” TV show. Fashion insight, production, scheduling, creative input and a digital marketing plan are the main activities of this marketing project. I worked in the Interactive marketing department, where we developed a promotional plan for each activity (e.g. in this case the sponsorship of the “Project Runway” TV show), by using all digital media (e.g. mobile marketing, internet marketing).
Supervisor: Bob Rupczynski, Interactive Manager
Mar 2004-June 2006, TERRITORIAL MARKETING AGENCY, Piacenza, Italy
(Start-up Marketing/Communication agency specializing in Tourism)
DIRECTOR, MARKETING & COMMUNICATION
Responsibilities: define the Agency “by laws” and constitution process (“protocollo d’intesa”), presentation to and got approval from shareholders (in particular City, Province, Chamber of Commerce and Expo of Piacenza). Creation of a brand for the Agency, set-up and open a physical office, select 11 people (from the above entities) to join the project, create a steering committee to approve activities, define a three years business plan and its approval. Implement all activities budgeted for the first year: create a communications campaign at national level (“Piacenza Citta` D.O.C.), media planning and analysis of results, create a Web Site (Invest In Piacenza) to attract investment on the territory, execution of a PR plan, take part to BIT, create promotional materials to hand out in the area, create and organize events (“Food & Wine”) in the area, and coordinate external consultants and agencies to realize some of above activities.
Results achieved: thanks to this campaign tourism operators (hotels, “agriturismi” and B&B) had a 30% visitors’ growth during the next three months. This campaign was repeated in 2007.
Reason to change: I resigned since I moved to Chicago - USA. My husband was relocated and I decided to follow him to pursue one of my dreams, to have a master degree from an American University.
July 2003-Feb 2004 AVVENIRE, National Newspaper, Milan Italy
DIRECTOR, MARKETING
Responsibilities: short but intense experience. I defined the 2005 Marketing Plan for Avvenire and its inserts, trying to carry forward the restyling project for the newspaper together with Armando Testa Agency and KPMG consultants. Testa’s 2004 campaign did not generate forecasted results in terms of circulations and it was the right time to set up a Marketing department in charge to develop and bring forward the newspaper restyling project. 3 direct reports.
Results achieved: yearly Marketing plan approved (first time ever that such a plan was defined internally involving both the Managing Director and the Editor).
Reason to change: I relocated to Piacenza and had twins (Emilio&Emma).
Feb. 2000 – July 2003, CONDÉ NAST, Publishing Company, Milan, Italy
ASSOCIATE PUBLISHER OF VOGUE & VOGUE MAN
Responsibilities: I started off in Condé Nast as Marketing Manager for GQ (launch of the magazine) and Glamour. A year later, I was promoted to the role of Associate Publisher for Vogue and Vogue Man.
Main activities: budgeting and forecasting, responsible for magazines P&L, sales support, planning and implementation of promotional initiatives and communication campaigns; development of marketing studies; event management from concept to execution; sponsorship development, coordination of direct marketing campaign and exhibitions participation.
Results achieved: increased sales volume and stronger support to sales of advertising pages, I established a direct relationship with editor-in-chief and developed synergies between marketing and sales.
Reason to change: the challenge to become the first Marketing Director for a daily newspaper like Avvenire.
Jan 1999 – Jan 2000, MONDADORI, Publishing Company, Milan, Italy
MANAGER, E-COMMERCE & PROJECT DEVELOPMENT
Responsibilities: As e-Commerce and Project Development Manager, I had direct responsibility for the planning and development of new products and plans; business planning, budgets, publicity and communication of e-commerce channels for new projects. Managed two product managers and coordinated the work of external consultants. Developed strategic agreements and interactive marketing. Conducted market research and qualitative analysis. Monitoring, elaboration and analysis of traffic data of Mondadori Web Site and competition benchmarking. Managed CRM system linked to e-commerce. Planned and coordinated promotional activities and sponsorships.
Results achieved: audience development; conception and implementation of 2 channels of Mondadori.com; successfully realization of promotion, communication and marketing tactics.
Sept. 1998-Jan 1999, RIZZOLI, Publishing Company, Milan, Italy
PRODUCT MANAGER
Responsible for two monthly magazines, Brava Casa, and Casamica, and the weekly magazines, Visto and, Novella 2000.
EDUCATION
2007 - (May 2008), ROOSEVELT UNIVERSITY, Chicago, U.S.
Master of Science, Integrated Marketing Communication
Major in Digital Marketing
Grade average (GPA): 3.9/4.0
1997-1998, ESADE Business School, Barcelona, Spain
Master of Science, International Management (CEMS)
Major in Marketing
1993 – 1997, BOCCONI UNIVERSITY, Milan, Italy
Bachelor in Business Administration, grade average: 110/110 e lode
Major in Strategies of Internationalization
1996 ESSEC, Paris, France
Semester of study under the Exchange Student Program
COMPUTER KNOWLEDGE
Microsoft Office, Adobe Illustrator, Adobe PhotoShop, In Design.
LANGUAGES
Fluent in English, French, Spanish. Italian mother tongue.
ADDITIONAL EXPERIENCE
Professor
2005/2006, CATHOLIC UNIVERSITY OF THE SACRED HEART, Piacenza, Italy
Teacher
Taught course on Marketing of Non-Profit Organizations for undergraduate students
2009/Present, ASAM (Associazione per gli Studi Aziendali e Manageriali) – CATHOLIC UNIVERSITY OF THE SACRED HEART, Milan
Responsible for the Digital Marketing Lab
2009/Present, IED (European Institute of Design), Milan
Teacher, Digital PR class
2010/Present, CFMT
Teacher, Digital Marketing
Speaker
2011, 19 May, Milan, Italy.
Speaker at “New Media Workshop” organized by MGM Digital Communication.
2011, 4-5 May, Valencia, Spain
Speaker at ECTA International Cutting Tool Conference.
Speech will focus on "Digital B2B - The best Tool in Communication".
2010, 29 September, Milan, Italy
Organization and speaker at “Crazy for Digital Marketing” a full day event where companies like L’Oréal, Diesel, 3M, Fiera Milan, Amplifon, Google, Nestle Purina discussed around the future of Digital Marketing.
Additional experience
2006/2008 BARACK OBAMA CAMPAIGN
Volunteer as Community Organizer – Online Campaign
2005, ORDER OF JOURNALISTS
Pubblicista
1996, A.C. NIELSEN FRANCE, Paris, France
Intern
Responsible for Client Service Center and market surveys on fresh and frozen products
1994/1996, BOCCONI COMUNICAZIONE, Milan, Italy.
Junior Journalist for the magazine “Bocconi Notizie”.
PUBLICATIONS
A book titled “Digital Marketing” (2011), Apogeo, Milan.
A paper research titled “Emotional Values: How Brand can influence Price in the Car Industry” published, on Dec. 2008, in the IMC academy review by Roosevelt University, Chicago.
A book titled “How to create an event” (2006), Piacenza, Italy.
Several articles for the Italian Newspaper “Liberta`”.
Biography
