“Digital Marketing is not about solving a puzzle. Instead, digital is about building a ‘real’ puzzle out of unique content, so that at the end, people can formally play with it”- Paola Peretti
In chapter 10 of my book you will find 10 Italian case studies, it was great to work with companies like Diesel, Purina, Nestle Professional, Amplifon, 3M, Vichy, ecc. I had the chance to see how companies are evolving and how digital marketing is affecting they way marketers work and approach this new space. I felt good, the energy around digital is unique and I think that at the end of the day that’s why we are crazy for it… digital marketing is able to spread positivisms around the world! Go digital…Go crazy for digital!
