Digital Marketing pushes for a business challenge: 5 things companies have to consider

Digital Marketing pushes for a business challenge: 5 things companies have to consider 

1. Corporate culture
2. Customer information
   1. Sales data
   2. Customer research
3. Managing expectations
   1. Time frame, budget, capabilities
4. Department fragmentation
5. Semantics: what is ROI? How to measure and define KPI? Find out how on Chapter 9 of my book “Marketing Digitale”…buy it here