This is the beginning of my book and something that marketers have to understand…”No longer can brands expect to “tell” and “sell” in their marketing communications and be as effective as they once were. To be effective with a digital consumer, brands must seek to build relationships with them by creating experiences that make them WANT to engage your brand”. Trust me! Digital marketing is simply amazing! “Companies intending to be relevant today must learn the art of creating experience that genuinely engage their customers”. (http://www.experientia.com/blog/)
